Carnival Corp. reorganizes brands in corporate restructuring

After a ten-month listening tour, Carnival Corp. CEO Josh Weinstein has reorganized the world’s largest cruise company. 

Weinstein said in an internal memo that the changes, which were effective June 1, have removed layers between the corporate office and cruise lines. 

Carnival Corp. has dissolved Holland America Group, which had included Princess, Holland America Line, Seabourn and P&O Australia. Princess and Holland America Line now lead separate units in the new structure.

Jan Swartz, previously president of Holland America Group, is now executive vice president of strategic operations for Carnival Corp. Swartz will continue oversight of the company’s Alaska land operations and will oversee Carnival Corp.’s ports development and operations. 

The restructuring redivides the company’s cruise lines into six groups, providing six direct reports to Weinstein. Each unit will have a standalone brand or a large brand supporting a smaller brand for scale efficiency. The units are: 

• Aida, led by president Felix Eichhorn.

• Carnival Cruise Line, led by president Christine Duffy. Underneath CCL is Carnival Australia and P&O Australia, which are both led by president Marguerite Fitzgerald, who will report to Duffy.

• Carnival UK, which includes P&O Cruises (UK) and Cunard. The unit will be led by P&O Cruises president Paul Ludlow. Cunard president Katie McAlister, who begins in August, will report to Ludlow.

• Costa Cruises, led by president Mario Zanetti.

• Holland America Line, led by president Gus Antorcha, includes Seabourn Cruises. Natalya Leahy, Seabourn’s president, will report to Antorcha. 

• Princess Cruises, led by president John Padgett. 

The move increases direct reports to Weinstein. Previously, the cruise lines were split into four operating units.

Source: Read Full Article