After 18-plus years of sharing sales forces, Cunard North America and Princess Cruises are splitting up. 

Each cruise line will have its own sales force this fall, a decision that Cunard said reflects growth for both brands. The new structure also reflects Cunard’s aim to double its North American business in the coming years.

Princess and Cunard had joined their sales forces in 2005.

Cunard will add three new positions: West Coast and East Coast business development managers and a director of national and strategic accounts. The line will also build out sales teams in Cunard’s U.S. north, south, east and west territories. The line plans to announce more details about the transition and restructured sales teams later this year.  

• Related: Carnival Corp. reorganizes brands

Cunard had boosted the size of its North America sales team more than a year ago, Matt Gleaves, vice president of commercial for North America and Australasia, said in a 2022 interview. He said the goal was to achieve 40% passenger growth by the time the Queen Anne joins the fleet in 2024.

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