MGM Resorts enhances its loyalty program

MGM Resorts’ reimagined loyalty rewards program takes effect Feb. 1, offering more ways for both gaming and nongaming guests to earn benefits, including waived resort fees.

MGM Rewards, formerly called M Life, for the first time will allow all club members, not just those gambling in the casino, to earn credits when they play, stay and dine. The credits can be redeemed for food and beverages, entertainment, travel and hotel stays at more than 20 resorts across the country.

MGM Resorts’ five tier levels from the former program — Sapphire, Pearl, Gold, Platinum and Noir — remain.

Sapphire is the base tier; Pearl, 20,000 credits; Gold, 75,000 credits; Platinum, 200,000 credits; and Noir is by invitation only. Guests earn four credits per dollar spent (eight credits per dollar through April 30 at Las Vegas properties) on gaming, hotel rooms, dining and spa services.

• IHG overhauling its loyalty program
• Airline loyalty programs are going green. Will new options bring benefits?

Among the types of the rewards that can be earned:

• Those in the Sapphire Tier can get discounts to shows and guaranteed lowest room rate when booking direct.

• Those who achieve Pearl tier can get complimentary self-parking and tickets to concerts.

• Those in the Gold tier won’t have to pay resort fees when booking direct and can access what the company calls “exclusive tier appreciation events.”

• Those who are in Platinum get air-travel credit to Las Vegas, suite upgrades for up to three nights and a 4 p.m. late checkout (based on availability).

“As every guest experiences our properties in unique ways, MGM Rewards is designed to recognize and reward every member with experiences uniquely suited to their preferences, whether that’s attending an incredible concert, enjoying a world-class meal or staying in a luxury suite,” said Anil Mansukhani, MGM Resorts’ vice president of loyalty marketing.

MGM will introduce ongoing promotional opportunities that will enable participating members to accelerate tier credit earnings as the year unfold, a spokesman said.

The company also enhanced the loyalty app, which a company spokesman said simplifies the user’s experience. Guests can more easily review their tier status and benefits and see how they can advance to the next tier.

MGM Resorts’ portfolio includes Aria, MGM Grand and Mandalay Bay in Las Vegas; Borgata in Atlantic City; Beau Rivage in Mississippi; and MGM National Harbor in Maryland. It also includes more than 400 food and beverage outlets, nightlife and entertainment at venues, including T-Mobile Arena and Dolby Live (formerly Park Theater) in Las Vegas.

MGM Rewards also partners with brands such as Hyatt Hotels, Southwest Airlines, Avis, Royal Caribbean and Celebrity Cruises.

To sign up, visit the MGM Rewards site.

Source: Read Full Article